Tourism’s Effects: Positive & Profound

Tourism is one of Maine’s largest and most vibrant industries. The Maine Office of Tourism (MOT), a division of the Maine Department of Economic and Community Development, markets Maine as a tourism destination and helps steer Maine’s tourism industry.

Maine’s tourism industry continues to grow. Total recent tourism expenditures were over 8.6 billion dollars a year in 2022.  Tourism supported 151,000 people, and contributed nearly 5.6 billion dollars to Maine’s households.

Research is key to MOT’s efforts to increase visitor spending in Maine. For more information on how MOT crafts its marketing campaigns – and how well they’ve worked – click the button below.

Research

The Maine Office of Tourism’s Programs and Services

MOT offers many programs and services through its staff and contractors.

Included are advertising, PR, web and on-line media, communications, regional tourism partnerships and joint programs with Maine tourism organizations. MOT also works to educate, develop and expand Maine’s burgeoning tourism economy.

For more information about MOT’s programs and services, click the button below.

Programs & Services

Maine Destination Management Plan

The Maine Office of Tourism has developed a state-wide destination management plan. Together with Maine tourism industry stakeholders and residents we have established benchmarks that support destination stewardship, and help balance our industry’s growth with residential quality of life and the inherent qualities that have always drawn people to Maine for vacationing and active, outdoor recreation pursuits.

Destination Management Plan