In January 2022, the Maine Office of Tourism began work on creating a state-wide destination management plan. Together with Maine tourism industry stakeholders and residents, the MOT worked to establish a plan that supports destination stewardship and balances our industry’s growth with residential quality of life and the inherent qualities that have always drawn visitors to Maine.
Tourism is an important economic engine for Maine with an estimated 15.4 million visitors in 2022 and direct expenditures of approximately $8.6 billion.
To ensure the sustainability of tourism in Maine, a destination management plan was designed that balances the tourism economy with natural resource and cultural stewardship to protect the DNA of our State now and for the future. The state recognizes that supporting quality of life for Maine residents is key to supporting a quality experience for our visitors.
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