Maine Tourism’s Campaigns are Research Driven

Research is the foundation on which the Office of Tourism marketing strategy is built. The visitor-research reports below offer useful information about our visitor’s expenditures, demographics and interests.

Economic Impact

Quick facts about how tourism spending affects Maine.


Domestic Visitation

Information on how visitors from the United States impact Maine’s economy.


International Research

Information on how visitors to Maine From outside the USA impact Maine’s economy.


Special Research Projects

In April and October, 2017, Destinations International and members of the Maine Office of Tourism team, traveled the state to conduct Maine’s DestinationNEXT survey.


Research Archive

Please reach out to the Office of Tourism Staff for archive research reports.