Advertising

2025 Media Plan

• Phase 1 Plan 
• Phase 2 Plan 
• 2025 Canadian Media Plan

 

2025/2026 Winter Advertising

Please see below for media placements currently live during the 2025/2026 winter season.

• Winter Digital Banner Ads
• Winter in Maine Video, Forged by Nature
• Atlas Obscura Video Series: How Maine’s Wilderness Inspires Creativity
• Outside’s Editor’s Choice Winter Gear Testing 
• Outside Road Less Eaten Episode
• Outside Gravel Bike Gear Testing 
• Conde Nast Copy, Paste, Travel Video + Article
• PBS Homemade Episode Segment (18:24 – 26:13)
• National Geographic Custom Video
• AllTrails Maine Trail Collection 

 

Additional 2025 Creative & Media Examples

Below are more examples of media that has ran throughout 2025.

• Spring / Summer Digital Banner Ads 
• Fall Digital Banner Ads
• Print Ads 

 

2025 Look Out for ME Campaign

The below campaign and creative focused on the recreate responsibly messaging through Look Out for ME. The MOT team partnered with Leave No Trace to develop a set of unique principles to help ensure Maine stays Maine—for today and for generations to come.

• Media Plan + Creative Examples 

 

2025 Workforce Development Campaign

The below campaign was created in support of the the local workforce throughout Maine. Research was conducted to strategically develop an integrated media campaign to encourage potential employees to explore a career in tourism, hospitality and outdoor recreation.

• Media Plan + Creative Examples

Digital Video Creative

The below list features various videos used throughout the seasonal media campaigns for the Maine Office of Tourism.

Winter:

• Winter in Maine, Forged by Nature

Summer:

• Maine Family Summer 
• Maine Flight Seeing & Mountain Biking
• Maine Moves You 

Fall:

• Fall 1 – Bar Harbor & Acadia National Park
• Fall 2 – Bar Harbor 
• Fall 3 – Ogunquit
• Fall 4 – Aroostook County ATV

Arts + Culture:

• Adventure Awaits
• Maine Traditions
• Maine Moves You
• Maine’s Living History

2025 HMSAI Adrian Award Winner:

The HSMAI Adrian Awards is the premiere global travel marketing awards competition celebrating the creativity, impact, and innovation that define our industry. The work of the MOT received two Adrian Awards this year, linked below. “Best of Category” means that the entry scored the highest within its budget range, along with being selected as a Gold, Silver or Bronze entry. 

• Silver & Best of Category: Maine Office of Tourism Inclusive Influencer Program 
• Bronze: Maine Office of Tourism Forged by Nature Integrated Campaign