Advertising

2025 Media Plan

• Phase 1 Plan 
• Phase 2 Plan 

 

2024 Recap Resources:

2024 Recap Video
• National Geographic 2024 Performance
• MaineLife 2024 Performance 
• Atlas Obscura 2024 Performance
• Nativo 2024 Performance

 

Digital Banner Creative

Summer 2024 Digital Banner Examples

Fall 2024 Digital Banner Examples

Winter 2024 / 2025 Digital Banner Examples

 

 

Print Creative

These are examples of how the Maine Office of Tourism is utilizing print publications in 2024. 

 

 

Digital Video Creative

Summer:

• Maine Family Summer (2025)
• Maine Flight Seeing & Mountain Biking (2025)
• Maine Moves You (2025) 
• The Gift of Go (2024)
• The Visit (2024)

Fall:

• Fall 1 – Bar Harbor & Acadia National Park
• Fall 2 – Bar Harbor 
• Fall 3 – Ogunquit
• Fall 4 – Aroostook County ATV

Winter:

• Winter in Maine
• Winter Skiing Chalet 

2024 End of Summer Campaign

This campaign helped bridge the gap between the end of the summer season and fall, encouraging visitors to plan one last summer vacation. Please see below for some examples.

• Social Placements 
• Native Placements 

 

 

2024 Canadian Fall Campaign

• Social Placements 
• Digital Placements 

 

2023 HMSAI Adrian Awards – Bronze Award Winning Entry

Stewardship-Driven Strategy & Brand Campaign