The Maine Thing Campaign
The Maine Thing excels at conveying a sense of place and perspective of the people that live here. “This is me” is a campaign designed to celebrate, inspire and reward the spirit of originality. Not just in Maine. But anywhere and with anyone that identifies by and expresses the importance of this value. “This is me” is a declarative statement of originality. It paves the way for becoming a lifestyle brand while staying rooted in our core brand value and platform. True originals are a rarified breed. But not in Maine. We have them in spades. Folks who follow their own path. Live the life they want. Above all, be themselves in a world that is constantly trying to make them someone else. Rumor has it there are others out there…outside of Maine. And we want to find them. Collaborate and share their stories of how and why originality still matters. Let’s recognize and reward them for realizing and declaring, “Hey, The Maine Thing is me. This is me.” In doing so, we continue to make Maine synonymous with true, unadulterated Originality and become the champions of a cause beyond the borders of Maine.
Click here to view the 2017 Annual Plan.
Get the Maine Thing Quarterly Kits to use in your advertisements.
This is Me TV SpotView
Serendipity TV SpotView
Island Life TV SpotView
2018-19 Winter Out of HomeDownload
2018-19 Winter Print AdvertisingDownload
2018 Summer Print AdvertisingDownload
2017-18 Winter Online AdvertisingDownload
2017-18 Winter Print AdvertisingDownload
2017-18 Winter Out of HomeDownload
2017 Print AdvertisingDownload
2017 Fall Print AdvertisingDownload
2017 Out of HomeDownload
2017 Online AdvertisingDownload