Update: June 1, 2020
Maine’s tourism industry is facing an unprecedented challenge as travel is being significantly impacted by the COVID-19 virus. While it is impossible to speculate on the overall impact COVID-19 will have on the travel industry, the Maine Office of Tourism (MOT) is providing periodic updates on travel and tourism in Maine.
On May 1, the administration began a plan to reopen Maine and its economy. Under the administration’s plan, the state will open slowly throughout the spring and summer, using a series of phases dependent on the impact of the coronavirus on the state, and based on science and health data from the Maine CDC. For specific information on how this plan affects Maine’s economy and the tourism industry, go to the Maine Dept. of Economic and Community Development website.
As the administration re-opens Maine, it is inviting Mainers to share their thoughts and suggestions on the best ways to do that. Click here to make comments and enter feedback. Please understand that while the state will take all suggestions under advisement, it may not be able to implement every idea.
- MOT’s paid ad campaign – planned to begin March 23 – remains suspended.
- The information portion of the state visitor information centers remain closed. The restrooms remain open for travelers. Signage will be posted in the centers directing people to the VisitMaine.com and MaineTourism.com websites for additional information. A supply of Maine Invites You travel planners and maps will be available in the hallways leading to the restrooms.
- MOT continues to engage with people who love Maine through social media channels. We will to inspire them to travel to Maine when the time is appropriate. Tourism businesses and organizations should send us your updates on any promotions or virtual tours that may be appropriate for us to share on our social media channels. MOT’s PR program is continuing to respond to media leads, developing story ideas and fulfilling media requests for information, images and fact checking.
Tips for Tourism Businesses Using Social Media Now
Social media is such an integral piece of marketing tourist destinations. Here are some best practices for social media posts:
- Refrain from promoting events or gatherings
- Showcase wide-open spaces and individual or small-group (less than 10 people) activities
- Let followers/fans know, either directly or indirectly, that you’re aware they aren’t traveling at this time, but you’ll continue to post to inspire them for when the time is right
- Avoid scheduling posts right now as much as possible, since the situation is changing rapidly
- Be ready to alter your social strategy quickly in response to the latest COVID-19 updates
- Continue to provide positive, helpful and aspirational content, while being sensitive about this fearful time of uncertainty
- Think about ways your brand can provide value in a time where many people are anxious or isolated
- MOT Quarantine FAQ
- The Maine Center for Disease Control & Prevention
- The Maine Department of Economic and Community Development
- The US Centers for Disease Control and Prevention
- The U.S. Travel Association