Tourism Updates

Update: August 28, 2020


Maine’s tourism industry is facing an unprecedented challenge as travel is being significantly impacted by the COVID-19 virus. While it is impossible to speculate on the overall impact COVID-19 will have on the travel industry, the Maine Office of Tourism (MOT) is providing periodic updates on travel and tourism in Maine.

On May 1, the administration began a plan to reopen Maine and its economy. Under the administration’s plan, the state will open slowly throughout the spring and summer, using a series of phases dependent on the impact of the coronavirus on the state, and based on science and health data from the Maine CDC. For specific information on how this plan affects Maine’s economy and the tourism industry, go to the Maine Dept. of Economic and Community Development website.

Maine has unveiled Keep Maine Healthy, a multilayered approach to protect Maine residents and visitors and support Maine businesses by reducing COVID-19 risks associated with travel. The plan works to provide one of the safest places for people to travel this summer.

Additional Updates

  • The Office of Tourism fielded a Consumer Sentiment Study during August in core travel markets for Maine to determine the impact of COVID-19 on consumers’ feelings about travel and travel-related advertising. Find details and key takeaways here: MOT-Consumer Sentiment-Study-8-20

  • MOT’s “Safe Travel” marketing campaign deployed in Connecticut, New Hampshire, New Jersey, New York and Vermont beginning in early August and is scheduled to continue through September.
  • The Maine resident marketing campaign began June 10th, encouraging Maine residents to revisit places they haven’t been to in a while and discover new places.

  • After restrictions were lifted for Vermont and New Hampshire residents traveling to Maine, the Office of Tourism started a marketing campaign in those two states the week of July 6.

  • Marketing was expanded to Connecticut, New Jersey and New York on July 8.

  • Maine State Visitor Information Centers are now open.

Useful Tools

  1. VisitMaine.coms’ Travel With Care page provides: information regarding quarantine protocols, testing protocols and how to get tested in Maine; a Certificate of Compliance; and Keep Maine Healthy FAQs.
  2. Marshall Communications has written this guide for social_media_best_practices_2020.
  3. Download a poster about Maine’s mask requirements here for use in your business:

Wear_A_Mask_Poster_8.5×11  /  Wear_A_Mask_Poster_11x17
Wear_A_Mask_Poster_8.5x11_V2 / Wear_A_Mask_Poster_11x17_V2

Helpful Links 

  1. Keep Maine Healthy FAQ
  2. The Maine Center for Disease Control & Prevention
  3. The Maine Department of Economic and Community Development 
  4. The US Centers for Disease Control and Prevention
  5. The U.S. Travel Association