Partner Login
Maine Outdoor Economy Summit
January 21 – 22
Holiday Inn By the Bay
Portland, Maine
Latest Information
Explore the most recent annual report for fiscal year 2024 here. This document outlines perfmance metrics across channels like paid media, content partnerships, organic media, public relations and more. It also highlights the economic impact we saw in 2024 for the state of Maine.
Stay connected with industry updates
Our monthly email received by approximately 4,000 Maine tourism businesses, organizations and stakeholders.
Research Archive
Need reports prior to 2022? Please reach out to the Office of Tourism Staff for archive research reports.
Stay Updated on Grant Opportunities
Subscribe to our industry newsletter for grant announcements, application deadlines, and Maine tourism news.
2026 Plans
New Information for Stakeholders
Add a content section that uses an image, headline and body copy that the MOT team can use to call out new information or highlights to thier stakeholders. This can use the feature that we currently use when calling out VisitMaine.com on Maine Tourism Network page.
New Information for Stakeholders
2026 Plans
Add a content section that uses an image, headline and body copy that the MOT team can use to call out new information or highlights to thier stakeholders. This can use the feature that we currently use when calling out VisitMaine.com on Maine Tourism Network page.
2026 Maine Tourism Conference
April 28 – 29, 2026 | The Samoset Resort | Rockport, Maine
2026 Maine Tourism Conference
Where Maine’s tourism industry comes together to share ideas, celebrate successes, and shape the future of the visitor experience.
This two-day event features the annual report, the latest tourism research, and an exclusive first look at the Maine Office of Tourism’s marketing plan and creative direction for the year ahead. Attendees will also enjoy a dynamic lineup of workshops covering workforce development, technology, marketing, and product innovation—plus inspiring keynote speakers and abundant networking opportunities.
April 28 – 29, 2026 | The Samoset Resort | Rockport, Maine
2025 HMSAI Adrian Award Winner
The HSMAI Adrian Awards is the premiere global travel marketing awards competition celebrating the creativity, impact, and innovation that define our industry. The work of the MOT received two Adrian Awards this year, linked below. “Best of Category” means that the entry scored the highest within its budget range, along with being selected as a Gold, Silver or Bronze entry.
Bronze: Maine Office of Tourism Forged by Nature Integrated Campaign
Silver & Best of Category: Maine Office of Tourism Inclusive Influencer Program
Subscribe to Our Consumer Enewsletter
By subscribing to our consumer newsletter, you’ll get a glimpse into the content, themes and local events the MOT team showcase on a monthly basis. This newsletter is meant to be a tool for potential travelers who are planning a trip to the state of Maine.
What’s New
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28th Annual Discover New England Summit & International Marketplace
April 13 – 15
Hotel Champlain
Burlington, Vermont
Governor’s Conference on Tourism
April 28 – 29
The Samoset Resort
Rockport, Maine
Office of Outdoor Recreation
Maine’s Office of Outdoor Recreation (MOOR) was permanently established July 1, 2019, within the Department of Economic & Community Development to leverage Maine’s assets and outdoor recreation heritage to grow the outdoor recreation economy and build Maine’s outdoor recreation brand as part of a coordinated effort with partners from the public and private sectors.
For more information contact:
Jeff McCabe
Director, Maine Office of Outdoor Recreation
Phone: 207-592-2784
Email: [email protected]
New Stakeholder Updates
2026 Plans
Add a content section that uses an image, headline and body copy that the MOT team can use to call out new information or highlights to thier stakeholders. This can use the feature that we currently use when calling out VisitMaine.com on Maine Tourism Network page.
Aroostook County
Down East & Acadia
Greater Portland & Casco Bay
Kennebec Valley
Maine’s Lakes & Mountains
Maine’s MidCoast & Islands
Maine Beaches
Maine Highlands
Annual Plans
The following plans outline the annual goals and strategies for paid media, organic media, public relations, destination management, and other key channels, guiding the Maine Office of Tourism and its partners.
Annual Reports
The following reports outline performance metrics from previous years, which the Maine Office of Tourism uses to inform future direction.
Strategic Plans
The purpose of the following strategic plans is to create a unified vision for the overall health and economic vitality of the tourism industry within the state of Maine through years to come.