Partner Login
Paid Media & Advertising
Throughout this page, you will find strategic media plans and ad examples for the Maine Office of Tourism paid campaigns.
2026 Paid Media Plan + Strategy
Within this plan, you will see our strategy, targeting and flighting of paid media throughout the year. This is inclusive of Digital, Paid Social, Paid Search and Custom Content Partnership like Nat Geo, Outside, Calm and more.
Creative Examples
The creative examples below help fulfill the media placements outline within the larger plan linked above. All creative is rooted in the Forged by Nature brand pillars: Escape to Nature, Feast of the Earth, Artful Culture and Place to Pause.
Spring Examples
Spring Print – Escape to Nature
Spring Print – Artful Culture
Spring Print – A Place to Pause
Spring Display Banner – A Place to Pause
Spring Display Banner – Artful Culture
Spring Display Banner – Escape to Nature
Spring Display Banner – Feast of the Earth
Social Static Example 1
Social Static Example 2
Social Static Example 3
Winter Examples
Print – A Place to Pause
Print – Artful Cutlure
Print – Escape to Nature
Print – Feast of the Earth
Digital Banner – A Place to Pause
Digital Banner – Artful Culture
Digital Banner – Feast of the Earth
Social (Static) – Escape to Nature
Social (Static) – Artful Culture
2025 / 2026 Workforce Development Media Campaign
The below campaign was created in support of the the local workforce throughout Maine. Research was conducted to strategically develop an integrated media campaign to encourage potential employees to explore a career in tourism, hospitality and outdoor recreation.
Click here to review campaign details. Creative examples attached below.
Social/Meta – Arts & Culture
Social/Meta – Food & Beverage
Social/Meta – Lodging
Social/Meta – Outdoor Rec
2025 Look Out For ME Media Campaign
The below campaign was created in partnership with Leave No Trace to increase awareness of Look Out For Me and educate visitors on how to be a steward for the environment, helping to preserve Maine’s beauty for generations to come.
Click here to review campaign details. Creative examples attached below.
LOFM Display Banner Example 1
LOFM Display Banner Example 2
LOFM Display Banner Example 3
2025 HMSAI Adrian Award Winner
The HSMAI Adrian Awards is the premiere global travel marketing awards competition celebrating the creativity, impact, and innovation that define our industry. The work of the MOT received two Adrian Awards this year, linked below. “Best of Category” means that the entry scored the highest within its budget range, along with being selected as a Gold, Silver or Bronze entry.
Bronze: Maine Office of Tourism Forged by Nature Integrated Campaign
Silver & Best of Category: Maine Office of Tourism Inclusive Influencer Program