Maine Tourism Marketing Program

About the Maine Tourism Marketing Partnership Program (MTMPP)

The Maine Tourism Marketing Partnership Program (MTMPP) was established to help tourism-related non-profit organizations promote Maine as a travel destination through innovative marketing projects and collaborative campaigns.

MTMPP grants are designed to support projects that align with statewide tourism priorities, encourage regional partnerships, and enhance Maine’s brand identity. These funds help extend the reach of local marketing efforts, drive sustainable visitation, and strengthen Maine’s tourism economy across its diverse regions.

Helping Maine Communities Thrive

Through our marketing grants, the Maine Office of Tourism supports local efforts that celebrate Maine’s authentic character, spark curiosity in visitors, and contribute to long-term community vitality.

Thriving communities are built on a healthy balance of economy, environment, and culture.
By supporting thoughtful, community-rooted marketing efforts, MTMPP grants aim to:


Explore Available MTMPP Grants

Maine Communities Grant

Grant amount: $2,500–$5,000 Match: No Required Match

What it supports: Community-based tourism marketing projects and events that promote visitation and enhance local identity.

Great for: Chambers of commerce, community groups, or nonprofits with localized tourism initiatives.

Enterprise Marketing Grant

Grant amount: $5,000–$30,000 Match: 50% cash match required

What it supports: Strategic marketing initiatives that increase regional visitation and promote collaborative tourism promotion.

Great for: Organizations with broader marketing plans targeting multiple markets or seasons.

Special Event Marketing Grant

Grant amount: $30,000–$60,000 Match: 25% cash match required

What it supports: Large-scale, high-profile events that draw significant visitation, generate overnight stays, and elevate Maine’s visibility.

Great for: Established festivals or events with regional or national appeal and proven marketing capacity.


Important Funding Note

All MTMPP Grants are reimbursement-based. Awarded organizations must be able to pay expenses upfront and request reimbursement after work is completed and documentation is submitted.

*See grant guidelines for cash match requirements.


MTMPP Fall 2026 Grant Cycle


Learn about the Fall 2026 Maine Tourism Marketing Partnership Program grant cycle and recent updates to the program guidelines and application process.

The webinar will cover available funding opportunities, eligibility and match requirements, application and supporting document requirements, key dates and deadlines, and resources available to help you prepare your application.

October 14, 2026 | 1:00 pm

Register for the Webinar

⚠️ Before You Begin

Before starting an application:

  • Review the guidelines for your selected grant program.
  • Start a new application in the portal at least 14 days before the application deadline. (11/11/26)
  • Select the appropriate funding program. Organizations may submit only one application per grant cycle.
  • Plan to submit on time. Late or incomplete applications will not be accepted.

Create New Account                    Account Login

Review the program-specific Handbook & Application Guidelines before beginning your application. Each guide includes eligibility requirements, funding details, application requirements, and important information for preparing your submission.

Maine Communities Grant Guidelines
Enterprise Marketing Grant Guidelines
Special Event Marketing Grant Guidelines

Grant Program Application Open Date Application Close Date Award Notification Contract Period
Maine Communities Grant  Apply Now 11/25/26

Week of 12/18/26

Estimated date; final notification date may vary.

1/1/27 – 12/31/27​

unless otherwise approved​

Enterprise Marketing Grant  Apply Now 11/25/26

Week of 12/18/26

Estimated date; final notification date may vary.

1/1/27 – 12/31/27​

unless otherwise approved​

Special Event Grant Apply Now 11/25/26

Week of 12/18/26

Estimated date; final notification date may vary.

1/1/27 – 12/31/27​

unless otherwise approved​

*Contract dates may differ depending on project needs, but will not exceed 12 months.

Application Resources 

▸  Helpful Tips to Start Your Application 
▸  Marketing Plan Guidance (Enterprise & Special Event Grants Only)

Consider using the program-specific guidance to develop the project-focused marketing plan required with your application.

▸  Grant Budget Template

REQUIRED: Use the provided template to develop your project budget, including proposed grant-funded expenses and applicable match.

▸  Past Grant Awards

Explore previously funded projects for examples of how MTMPP funding has supported marketing efforts across Maine (located at bottom of this page).

Research & Strategic Planning

▸  Maine Destination Management Plan

Review Maine’s Destination Management Plan 2025 Reset and consider how your project supports statewide tourism priorities.

▸  Tourism Research & Data

Explore Maine tourism research, visitor insights, and other data that may help inform your project strategy, target audiences, and marketing approach.

Partnerships & Regional Alignment

Applicants are encouraged to research and understand the tourism efforts already underway in their region and identify opportunities for collaboration.

▸  Maine’s Destination Marketing Organizations

Connect with your regional Destination Marketing Organization (RDMO) to learn about regional priorities, marketing efforts, and potential opportunities for alignment.

Questions?

Get Help with Your Application or Ask a Question

Christine Rosen
Development Project Officer
Phone: 207-592-6251
Email: [email protected]


Past Grant Highlights

Check out recent projects that received MTMPP support and brought meaningful impact to their communities and the state’s tourism economy.

Stay Updated on Grant Opportunities

Subscribe to our industry newsletter for grant announcements, application deadlines, and Maine tourism news.

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