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2025 Paid Media Plan
Within this plan, you will see our strategy, targeting and flighting of paid media throughout the year.
Paid Media & Advertising
Throughout this page, you will find strategic media plans and ad examples for the Maine Office of Tourism paid campaigns.
2025 Media Plan
2025 Canadian Media Plan
Within this media plan, you will see our strategic approach to capturing the Canadian audience throughout 2025.
2025 Overseas Media Plan
Within this media plan, you will see our strategic approach to capturing the international audiences such as the UK, Germany, Ireland and France throughout 2025.
Upcoming
2025/2026 Creative
Winter Examples
Print – A Place to Pause
Print – Artful Cutlure
Print – Escape to Nature
Print – Feast of the Earth
Digital Banner – A Place to Pause
Digital Banner – Artful Culture
Digital Banner – Feast of the Earth
Social (Static) – Escape to Nature
Social (Static) – Artful Culture
Social (Carousel) – Feast of the Earth
Social – Video (:30)
Social – Video (:15)
2025 Workforce Development Campaign
The below campaign was created in support of the the local workforce throughout Maine. Research was conducted to strategically develop an integrated media campaign to encourage potential employees to explore a career in tourism, hospitality and outdoor recreation.
Click here to download campaign details.
Creative Examples
Social/Meta – Arts & Culture
Social/Meta – Food & Beverage
Social/Meta – Lodging
Social/Meta – Outdoor Rec
2025 HMSAI Adrian Award Winner
The HSMAI Adrian Awards is the premiere global travel marketing awards competition celebrating the creativity, impact, and innovation that define our industry. The work of the MOT received two Adrian Awards this year, linked below. “Best of Category” means that the entry scored the highest within its budget range, along with being selected as a Gold, Silver or Bronze entry.
Bronze: Maine Office of Tourism Forged by Nature Integrated Campaign
Silver & Best of Category: Maine Office of Tourism Inclusive Influencer Program