Advertising

2025 Media Plan

• Phase 1 Plan 
• Phase 2 Plan 
• 2025 Canadian Media Plan

2025 Creative Examples

• Winter Digital Banner Ads 
• Spring / Summer Digital Banner Ads 
• Fall Digital Banner Ads
• Print Ads 
• Outside Road Less Eaten Episode
• Conde Nast Copy, Paste, Travel Video + Article
• PBS Homemade Episode Segment (18:24 – 26:13)
• National Geographic Custom Video

 

2025 Look Out for ME Campaign

• Media Plan + Creative Examples 

 

2025 Workforce Development Campaign

• Media Plan + Creative Examples

 

 

Digital Video Creative

Summer:

• Maine Family Summer 
• Maine Flight Seeing & Mountain Biking
• Maine Moves You 

Fall:

• Fall 1 – Bar Harbor & Acadia National Park
• Fall 2 – Bar Harbor 
• Fall 3 – Ogunquit
• Fall 4 – Aroostook County ATV

Winter:

• Winter in Maine
• Winter Skiing Chalet 

Arts + Culture:

• Adventure Awaits
• Maine Traditions
• Maine Moves You
• Maine’s Living History

2024 Recap Resources:

• 2024 Recap Video
• National Geographic 2024 Performance
• MaineLife 2024 Performance 
• Atlas Obscura 2024 Performance
• Nativo 2024 Performance

 

2023 HMSAI Adrian Awards – Bronze Award Winning Entry

Stewardship-Driven Strategy & Brand Campaign